Police Scotland Safety Cameras campaign urges drivers not to become the story behind the speed camera
01/09/2025
Today, Police Scotland Safety Cameras is launching a new road safety campaign to change attitudes to speeding and improve driver behaviour.
Running across TV, radio, digital channels and outdoor advertising, the campaign delivers a powerful message to drivers –There’s a story behind every speed camera. Don’t make it yours.
Building on 2024’s there’s a story behind every speed camera campaign, which highlighted that speed cameras are situated where someone has been injured or killed because of driving too fast, this year’s campaign reinforces this message while also encouraging motorists to consider their attitude and the consequences of speeding.
This message is conveyed in a thought-provoking TV advert, which tells the story behind the camera, a motorist who did not think it would happen to them and must face the devastating consequences of their attitude to speeding.
Eric Dunion, Area Manager for the North Safety Camera Unit said “Speeding is one of the main causes of road traffic collisions and a collision can happen to anyone, resulting in devastating consequences for so many.
“Last year’s campaign successfully raised awareness that when you see a speed camera it means someone has been injured at this location as a result of speeding. This year, we are urging drivers to consider their attitude to speeding, so they don’t become the story behind the speed camera.”
Head of Road Policing, Chief Superintendent Hilary Sloan said “With speeding contributing to 1 in 5 deaths on Scotland’s roads, it is vital for motorists to slow down to help reduce collisions and deaths.
“All motorists have a responsibility to think about their speed and recognise that a collision could happen to anyone – no matter how good a driver you are.
“Think about the impact on your life, your family and the loved ones of other road users, if you cause a collision by driving too fast. Passengers should also speak up or contact Police Scotland if they are concerned about a driver’s behaviour.”
You can get involved by posting your own content using the images below and example social media posts on page 3 of the toolkit.
